As one of the fashion industry’s top stylists, Rita Rago credits her fifteen years of work as a Buyer for helping launch her impressive career. Having worked at Ron Herman in Los Angeles as her last retail buying job, she has traveled all over the world observing and learning fashion trends, and becoming knowledable with all the top lines. There truly was no better education for her, and her experiences led her to discover her own personal style. Rita fluidly translated her buying and merchandising sense into the world of wardrobe styling, and she has been working hard at it for the last decade.
Rita is not intimidated by a challenge, and is capable of taking every situation and making it happen. Whether she is dressing dozens of people on a commercial shoot or working one on one, she takes it all in stride. Her great edgy, creative range allows her to go from genre to genre, different lifestyles, and then on to personal work with celebrities. Rita enjoys doing it all.
There is no doubt she is at the forefront of the many leaders in the fashion industry, collaborating with the finest minds to create trends for today and tomorrow. She is often requested by photographers like Andrew McPherson, Martin Schoeller, Dan Winters, Michael Prince, Kate Powers, and Catherine Ledner for print advertising work. She has also worked with directors such as John Dolan, Joe Carnahan, and Sean Hanish and is proud to mention some of her advertising clients, including Four Seasons, Cadillac, Visa, Verizon, Gatorade, and State Farm.
Rita balances her keen sense of fashion with her professionalism, and both progressive and creative intuition. Her fashion sense embodies the personality of each person she dresses. By understanding the comfort level of her clients, she allows them to optimize their looks through her personal method of style. This explains why she consistently works with classic beauties such as Cindy Crawford and Meg Ryan, as well as also having a history dressing a number of male celebrities.
Even with her most forward styling, she manages to keep one foot on the ground. Rita’s talent lies in her keen awareness of the role of fashion in life. Whether she is working with models or designers, celebrities or visionaries, the bottom line is Rita always styles for the individual person. Her work consistently reaches new creative heights with ease, panache, passion, and skill.
Cindy Crawford, Meg Ryan, Sandra Bullock, Drew Barrymore, Cameron Diaz, Kelly Preston, Lucy Lui, Ashley Judd, Laura Dern, Melissa Etheridge, Brittany Snow, Johnny Depp, Jim Carrey, Tom Hanks, Mark Ruffalo, Aaron Eckhart, Jake Gyllenhaal, Harrison Ford, Samuel L. Jackson, Kings of Leon, Velvet Revolver, Kelly Clarkson
Andrew McPherson, Martin Schoeller, Dan Winters, Michael Prince, Kate Powers, Catherine Ledner, Dana Neibert, Patricia McDonough, Lauren Greenfield, David Tsay, Christa Renee, Lars Topelmann, Chad Ress, Chris Buck, Isabelle De Borgrave, Martyn Thompson, Nathaniel Welch, Mark Hunter, Taryn Simon, Antony Nagelmann, Sean Murphy, Misha Gravenor, Chris McPherson, Stephanie Rausser, Jason Schmidt, Gus Butera, Cliff Watts, Nigel Parry
Brad Parker, Joe Carnahan, John Dolan, Dewey Nicks, Loni Peristere, Sean Hanish
Bank of America, Gatorade, American Express, Roxy, JC Penney, Lee Jeans, AT&T, Cadillac, Four Seasons, Nextel, Samsung, Walmart, Nokia, IBM, Visa, Citgo, Camel, Play Station, Rooms to Go, Microsoft, Tampax, Bed Bath and Beyond, P & G, Sony, Target, Coca Cola, Apple, AM/PM, Johnson & Johnson, Lee Jeans, NFL, Kodak, Sheraton Hotels
Cadillac, McDonalds, Verizon, Gatorade, Citgo, Nissan, State Farm, Tide, Gillette, Nescafe, Remington, Rooms to Go, Meaningful Beauty
British GQ, Vanity Fair, Allure, W, Flaunt, Wondertime
Kings of Leon, Velvet Revolver, Kelly Clarkson